NIKE KIDS,"FA25 FEELING FLY CAMPAIGN"

The Nike FA25 “Feeling Fly” Back to School campaign reimagines young athletes not just as kids, but as serious runners. Tied to a four-week training camp and city-wide race, the campaign brought together kids aged 6–13 to prepare, connect, and compete — celebrating their love for running and the spirit of pushing boundaries.

Featuring the Star Runner 5, Pegasus 41, and Sonic Fly, Nike introduced footwear tailored to different running needs and age groups, all within the global storytelling theme “Hunt for the Fastest Kid in Town.”