Jeremy Jude Lee

NIKE,"QIXI FESTIVAL CAMPAIGN"

Some couples talk love. We move in sync. Athlete couples don't just share feelings, but share rhythm. Tennis practice at sunrise, beach workouts, the unspoken synchrony of two people who've found their most natural fit — in each other, and in sport.

Shot across a sun-drenched summer escape, the Nike GC Qixi Festival Campaign brings Nike's F25 gel pack to life — a collection rooted in nature's textures and organic forms — rendered through warm light, open air, and the effortless overlap of athletic performance and elevated style.

VANCOUVER, BC.
2025
  • Nike Team : Kiki Wong, Aria Sun
  • Agency : diningru:m
  • Art Team: Huyoman, Shan Liu, Torin Lin
  • Production Team: Eric Liu, Haoxiang Chen, Norman Yang
  • Styling Team : Guanghui, Cheng Mengting Jiang
  • Camera Team : Zhu Yi
  • Makeup + Hair : Daqi Xu, Xioachen

Nike QIXI Festival Campaign | Photograph by Vancouver Photographer : Jeremy Jude Lee
Nike QIXI Festival Campaign | Photograph by Vancouver Photographer : Jeremy Jude Lee
Nike QIXI Festival Campaign | Photograph by Vancouver Photographer : Jeremy Jude Lee
Nike QIXI Festival Campaign | Photograph by Vancouver Photographer : Jeremy Jude Lee
Nike QIXI Festival Campaign | Photograph by Vancouver Photographer : Jeremy Jude Lee
Nike QIXI Festival Campaign | Photograph by Vancouver Photographer : Jeremy Jude Lee
Nike QIXI Festival Campaign | Photograph by Vancouver Photographer : Jeremy Jude Lee
Nike QIXI Festival Campaign | Photograph by Vancouver Photographer : Jeremy Jude Lee
Nike QIXI Festival Campaign | Photograph by Vancouver Photographer : Jeremy Jude Lee
Nike QIXI Festival Campaign | Photograph by Vancouver Photographer : Jeremy Jude Lee
Nike QIXI Festival Campaign | Photograph by Vancouver Photographer : Jeremy Jude Lee
Nike QIXI Festival Campaign | Photograph by Vancouver Photographer : Jeremy Jude Lee
Nike QIXI Festival Campaign | Photograph by Vancouver Photographer : Jeremy Jude Lee