NIKE,"'YEAR OF THE HORSE' LUNAR NEW YEAR CAMPAIGN"

The Nike “Year of the Horse” Lunar New Year Campaign aims to capture an uplifting, optimistic and soulful expression of LNY — inspiring viewers to see an untamed world without limitations.

By photographing athletes in energetic, dynamic and free movement, the Nike SP26 LNY GEL Pack tells a story of how sports gives athletes the time to focus inward, break free and elevate themselves — propelling them with a new unrestrained energy—wild, free, and unstoppable for the lunar new year.

SHANGHAI
2026
  • Nike Team : Ree Lu, Frank Ran, Ellie Sun
  • Camera Team : J Hue, Johnny Mann
  • Production Company : Bloc Productions
  • Production Team : Sion Millet, Astro Chen, Sarah Chan
  • Stylist : Yii Ooi
  • Hair + Makeup Team : JK Zhao, Yungui Xhao

Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer
Nike CNY SP26 | Jeremy Jude Lee : Photographer