The Nike “Year of the Horse” Lunar New Year Campaign aims to capture an uplifting, optimistic and soulful expression of LNY — inspiring viewers to see an untamed world without limitations.
By photographing athletes in energetic, dynamic and free movement, the Nike SP26 LNY GEL Pack tells a story of how sports gives athletes the time to focus inward, break free and elevate themselves — propelling them with a new unrestrained energy—wild, free, and unstoppable for the lunar new year.